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| Making Sales Meetings Effective |
| Written by Jim Lorenzen |
| Friday, 26 March 2010 12:32 |
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During my publishing days, our company was very proud of the track-record we had established. By the time we had reached our third year, our turnover was almost nil and we had a waiting list of people who wanted to work for us; and, our salespeople were performing so well, I began getting calls from publications from a one-hundred mile radius asking me what we were doing.
Consistency is key. Our training took place every single morning, five mornings a week. Admittedly, it’s not easy to do; it takes some thought to come up with ways to make it fresh - and effective - every day. Here are a few tips I followed and maybe they can be useful for you, too. 1. You must WANT them to succeed. Not just at their job, but in life! If you truly want to see your people have happy, successful careers - even if they leave your company - that message will resonate with them and the will feel an ‘ownership’ in what you’re trying to accomplish, as well. They won’t get on your team until YOU get on theirs. I even made sure they had sessions on financial planning, letting them know there was no reason they couldn’t achieve financial independence - of course, I tied it to the dangers of working to a ‘comfort zone’.2. Start with WHERE they are. If you’re in a mall and you want to find the shoe store, you’ll never find it - even if you’re looking at a directory - until you find that one important piece of information: That little box that says ‘You are Here’. They, and you, have to know their strengths and weaknesses. Share stories about your early sales jobs; and don’t just talk about successes - everyone loves to do that - talk about failures, too! I failed in several sales jobs before I began to succeed - it was a journey of self-improvement and dedication. When you share your shortcomings, your people will be more open to their own and using available assessment tools becomes easier - and more fun.
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