James Lorenzen's Speech and Seminar Topics

James Lorenzen's speech and seminar topics blend high content with audience involvement in the learning process.

Drawing from more than forty full-scale programs for management, supervisors, and salespeople he provides in his consulting practice, he can custom-tailor a program - with takeaways - your people will benefit from long after the session is over.

James Lorenzen sessions are billed as high-content and high-energy. He delivers!

James Lorenzen's Convention Kick-Off Keynote:  The Power of Commitment!

James Lorenzen returned from Vietnam broke and unemployed, yet within ten years he had become and top sales producer who founded, built, and sold five successful businesses!  During this program, he relates his own experiences - and those of many other successful people - to show just how powerful commmitment can be in building a successful life.  Among the many lessons attendees learn:  There are no secrets to success... only systems for success!   Your attendees will learn how everything begins with a decision... but decisions come from the brain; commitment originates in the heart.  It will be a session filled with stories, anecdotes, and humor your attendees will love (60-75 minutes).

How To Develop A High Performance Strategy

Strategy is critical to the success of any organization.  But, simply doing a SWOT analysis and applying a budget simply isn’t enough.  Successful high-performance strategy today requires a ‘buy-in’ – indeed involvement to create the ‘buy-in’ - throughout the organization; but it can’t be delegated.  There’s an old saying:  Top-down commitment gets bottom-up support; but that commitment must be demonstrated, not merely communicated.  Here's a high-content program showing how any organization can develop and align strategy with the organization.

In-Synch Selling

The first-true selling system that actually provides a diagnostic roadmap to the sale. What sets it apart from other sales training is that it is a truly repeatable, and easily replicated, system teaching the salesperson how to navigate the process. It even allows you to 'plug-in' and use other sales training programs to enhance their value!

How To Make The Major Account Sale

Do your people face complex selling situations with multiple decision-makers? This program will show them how to strategize and make the major account sale!

In-Synch Selling for Advertising Sales

Many speakers and trainers have done little else other than speak.  Not so, this time.

This is the 'super-hit' program among media sales professionals. First discovered by associations serving shopping publications, it quickly became popular among groups in other media, including community weeklies, radio, tv, and daily newspapers around the country. This program is a constant hit and a real winner.  And, the reason is simple:  This isn't theory. 

This is real world!  James Lorenzen founded, built, and sold five successful publications of his own!  He's been there - face to face with merchants selling advertising, and his record speaks for itself.  In six years of selling advertising to independent merchants Jim:

• NEVER sold a one-time (open-rate) ad!  EVERY SALE was a campaign on contract for thirteen consecutive weeks or longer!  And, 80% of ALL sales were for a FULL YEAR or longer!
• Received deposit money of two weeks or more with every contract!
• Once sold twenty-two long-term campaigns in twenty-two workiing days - and fifty-two campaigns in twenty-nine weeks! 
• Received FULL PAYMENT for the ENTIRE year FIVE TIMES in one calendar year!

In-Synch Selling shows WHAT he did... and HOW he did it!   It's real world, not theory.   If you've read Jim's articles about his selling system, this is a chance to SEE it in action!

After his success in the publishing industry, it wasn't long before companies in other industries began discovering this program and he was soon booked for associations and companies in consumer products, manufacturing, business services, and other industries (See In-Synch Selling, above).  This program is a constant hit.  One that some associations have booked repeatedly over the years.

Small Business Advertising Strategy That Works

A major hit among groups of small business owners, many publication and media associations, as well as many of their members, have booked this program to teach their people how to become indispensable to their clients. Another great hit your people will love.

Do you have a meeting or event coming up? Tell us about it! We’ll be glad to discuss how James Lorenzen’s sessions can be the highlight of your program.

Questions? Contact Us or simply give us a call at 805-265-5418.

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